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Running Facebook Ads for Leads!But Your Sales Team Calls Them Junk

We Fix It.

Same ad spend. Better lead quality. Higher ROI. Powered by our A3 Flywheel for Lead Gen.

Rs.30Cr+ Ad Spend Managed
9+ Regions Active
75-Day Risk Reversal
THE HIDDEN COST

Every Unqualified Lead Is a Tax on Your Growth.

You celebrate 500 leads this month. Your sales team closes 10. The rest? Wasted time, wasted follow-up, wasted budget.

What Most Agencies Optimize For

Cost per lead (CPL)-
Lead volume-
Form fills-
Daily spend-

What Actually Matters

Cost per qualified lead (CPQL)o
Lead-to-close rateo
Sales-accepted leadso
Predictable pipelineo

When you optimize for the wrong metric, scaling just multiplies waste.

You stay stuck at $10K to $30K monthly ad spend - because going bigger means more junk leads.

MARKET SHIFT

Meta's Algorithm Made Lead Gen Harder.
We Made It Smarter.

With updates like Andromeda, Meta's AI now prioritizes creative signals over interest targeting. Lead forms still work - but scaling without structure now kills lead quality.

Most brands kept doing the same:

Minor creative tweaks
Changing audience interests blindly
Increasing budgets without a system
Switching Campaigns on & off

The game changed. We leaned in.

After analyzing $30 Mn in lead gen ad spend (across loans, education, aviation, real estate), we built the A3 Flywheel - a lead intelligence engine for the new Meta era.

THE A3 FRAMEWORK

The System That Scales Lead Volume Without Crashing Quality.

A3 flywheel model
A1

A1 - Testing to Scale

Launch structured tests: multiple creatives, offers, regional angles. Winners flow immediately to a dedicated scale campaign.

Goal

Find lead magnets that convert. Isolate. Pour budget.

A2

A2 - Lock & Scale Aggressively

After ~90 days, we lock cost per qualified lead. No more fluctuations. Then drastically scale ad spend across regions.

Goal

Predictable volume. Aggressive growth.

A3

A3 - Micro Analysis & Redistribution

Analyze by day of week, hour, region. Redistribute budget to high-performing segments daily.

Goal

Squeeze every rupee from your lead budget.

This runs every week. Not occasionally. Religiously. A1 feeds A2. A2 enables A3.Insights from A3 make A1 smarter.

CLIENT RESULTS

From "Junk Leads" to Predictable Pipelines.

Kashti Finserv (Loan Lead Gen)

Metric
Before
AFTER (90 DAYS)
Monthly lead volume
1,200
2,880 (+140%)
Cost per lead
$5
$13 (-28%)
Qualified lead rate
28%
41% (stable)
Ad spend
$1K
$3K (scaled)

"Acquirely didn't just run ads. They built a system that lets us predict how many qualified leads we'll get at what cost. That's rare."

- Founder, Kashti Finserv

International Schooling (9 Regions, SGD 3K/day)

Metric
Before
AFTER (6 MONTHS)
Active regions
4
9
Cost per lead (avg)
$18
$13 (-28%)
Daily ad spend
SGD 1K
SGD 3K (scaled)
Inquiry-to-enrollment
Baseline
+22%

"We were spending SGD 90K/month with no predictability. Now we know exactly what each region delivers."

- CMO, International Schooling

Right Source Aviation (Pilot Training - Rs.60-80L Course)

Metric
Before
AFTER (4 MONTHS)
Qualified leads/month
18
30 (+67%)
Cost per qualified lead
$18
$13 (-28%)
Enrollment inquiries
6
18 (3x)
Ad spend
$1K
$3K (scaled)

"Selling a Rs.70L course via Facebook? Everyone said it's impossible. Acquirely built a system that actually works."

- Director, Right Source Aviation

Pricing

Transparent, Performance-
Aligned Pricing

It includes Structured Meta Campaign Management, Generating regular creative variations, editing UGC & influencer videos and regular monitoring & optimization.

For $10K - $50K ad spend

$1000

+ GST

For $50K+ ad spend

10%

of total ad spend

Compare That to Hiring In-House

RoleMonthly Cost
A Standard Meta Ads Specialist $900
A Conventional Creative Strategist$600
A Junior Video Editor $600
A Basic Graphic Designer$700
Total In-House Cost
$2800+per month

And that still doesn't include:

X

A proven scaling framework

X

A structured creative testing system

X

Performance optimisation workflows

The real risk?

Continuing with an agency that spends budget but never learns from the data.

If We Don't Improve Your Lead Economics... We Work Free.

We don't believe in unrealistic guarantees-only accountability.

OUR COMMITMENTS

After a 75-90 day stabilisation period, if there's no clear improvement in:

Cost per qualified lead
Lead volume at consistent CPQL
Work the next month at zero management fee to fix performance
End the engagement with a clean, no-lock-in exit and full learning handover

If we're not creating value, we don't earn the retainer.

NOT FOR EVERYONE

This Is for Multi-Location & Online Lead Gen Brands.
Not for Local Businesses.

THIS IS FOR YOU
Multi-country operations
Online lead gen
High-ticket LTV > $5K
⁠spending $10K+ monthly on Facebook Ads
Loans, education, real estate, training, B2B, healthcare chains
You have a sales team that needs qualified leads
NOT FOR YOU
Single-location business (one clinic, one office)
Local service with catchment area < 50km
Low-ticket leads (<Rs.10K LTV)
Spending < $10K and not willing to scale
No CRM or sales follow-up process
You just want "cheap leads"
MEET THE FOUNDERS

The Minds Behind Acquirely

Built by Operators - Not Just Agency Owners

Mausam Arora

Mausam Arora

Founder, Acquirely

in
Growth & Strategy Head

Mausam spent 12 years inside education - building curricula, publishing 300+ books, and reaching 2,000+ schools. That journey taught him one thing: great products don't grow themselves. He built Acquirely to turn scattered ad spend into acquisition systems that compound.

Founder-level understanding of what happens before and after the click
Managed $30mn+ in annual ad spend
Specialises in funnel strategy, GTM thinking, and scaling systems
Kunal Mondal

Kunal Mondal

Co-Founder, Acquirely

in
Performance Marketing Lead

Kunal has managed over $30mn+ in ad spend across 30+ brands in E-Commerce, EdTech, and Real Estate. He builds acquisition systems that drive predictable revenue, not just traffic. His hands-on approach ensures the A3 Flywheel runs without friction.

Hands-on Meta and Growth strategist
Full-funnel acquisition systems using Google & Meta
ROAS-focused scaling without wasted spend
GOT QUESTIONS?

Frequently Asked Questions

Typically 3-6 weeks to identify winning creatives/offers. Systems lock at ~90 days for full predictability.

Ready to Turn "Junk Leads" Into a Predictable Pipeline?

If you're a pan-India, multi-location, or online lead gen brand spending $10K+ monthly on Facebook Ads...Stop optimizing for volume. Start optimizing for qualified leads.

No lock-in75-day risk reversalFull transparency